Since nearly 60% of global website traffic comes from mobile devices, it’s more important than ever that you have a mobile-friendly website to give users the best possible experience.

1. Make your web design responsive

Building a responsive website enables the content to rescale and re-position itself depending on the size of the screen it’s being viewed on.

g a mobile and desktop version of a website has been a popular solution since mobile web browsing came onto the scene. However, it can become difficult and time-consuming to update 2 versions of a website if you add content frequently. Responsive design solves this problem since you only need one version of the website to serve all audiences and devices.

There are many benefits of responsive design that can support you when building a mobile-friendly website.

2. Increase website speed

Mobile users are accustomed to instant responses, so a slow website could lead to a drop-off in traffic. 47% of users leave a website if it takes longer than 3 seconds to load. Optimise your website for fast load speeds by:

• Loading priority content first and use “lazy loading” to load more content for users later on
• Using open web fonts rather than custom fonts
• Using server-side technology to deliver or render images for relevant devices
• Minifying CSS, JavaScript, and HTML
• Hosting videos on a third-party platform
• Removing render-blocking JavaScript

3. Avoid using pop-ups

Pop-ups are a popular tool utilised by desktop sites to increase sign-ups and reduce page exits. However, on mobile devices the screens are much smaller which can make them a nuisance for the user – they can also be more difficult to trigger based on user interactions without a cursor to tack.

4. Keep it simple

As mentioned above, mobile devices have much smaller screens which means that you want to keep your design and content as simple as possible. This will help your users navigate your site and complete key actions for your business.

Many web designers recommend ‘stripping back’ your desktop site for your mobile version however you don’t want users to think of your desktop site as your “full” site and your mobile site as a lesser version. Instead, we recommend keeping your layout and content simple across all versions of your site to support load speeds and usability.

Making your website mobile-friendly can have a significant benefit for your users but it can be difficult to get right. If you lack the skills and experience internally, consider outsourcing your website development to Digital Aptech.

At Digital Aptech, we scale development resources up or down as the needs of your business change to make outsourcing a reliable and sustainable way to grow your business. To find out more, get in touch with our team.